What we have learned developing products for brand owners in Europe, the US, the Gulf and Southeast Asia — written for people who are doing this for the first time, without the sales pitch.
The two terms get used interchangeably in supplier emails, and the difference changes who owns the formula, how much you pay up front, and how long development takes. Here is the plain-English version.
Read the guideFragrance is the hardest category to get right and the easiest to overspend on. What actually drives cost, how sampling really works, and the decisions to lock in before you commit.
Read the guideMost problems between a brand and a factory trace back to something nobody asked at the start. These are the questions that separate a real manufacturer from a trading company.
Read the guideWe only publish on subjects we deal with every day. If a topic needs a lawyer or a regulatory consultant rather than a manufacturer, we will say so rather than guess.
OEM and ODM, MOQ, sampling, lead times, tooling and moulds, artwork and dielines — the vocabulary you need before your first supplier conversation.
Choosing a category, positioning a product, deciding what belongs in a first launch, and how to grow a range without overcommitting on inventory.
How the EU, US, Gulf and Southeast Asian frameworks differ, what they ask of a brand owner, and which questions need a regulatory specialist rather than a factory.
Tell us the category, the market and an approximate quantity. We will come back with a development direction and a quotation.